/ EPISODE 18
Managing Director at Shifft Consulting
or use this URL in your favorite podcast app: https://feeds.transistor.fm/dreams-with-deadlines
Do you have clear systems of measurement in your small business? To drive strategy in your small business and have OKRs work for you, start by measuring what’s important and have a plan.
In this episode, Jenny speaks with Russell Cummings, an experienced Management Consultant and Business Coach with Shifft Consulting. Russ has spent the last 35 years working with dynamic family businesses that want to grow. He is Australian-based but currently services clients across Australia, New Zealand, Canada, and the United Kingdom.
Listen in to learn how to use OKRs in small businesses to create some systems of measurement that show business progress and drive your strategy. You will also learn why you shouldn’t overlook doing a SWOT analysis to gauge the challenges you’ll encounter in your entrepreneurial journey.
“The best out of a team comes from having some leadership and structures in place.” — Russell [44:35]
Russel Cummings, the managing director at Shifft Consulting, is a highly skilled business management consultant and coach. Throughout his career, he has worked with a diverse range of clients, including privately owned businesses, agribusinesses, family businesses, and large commercial and government clients across Australia.